If you've been around the internet marketing scene for even a short time, you should have heard that well optimized blogs tend to achieve better, faster rankings in Google than regular sites. The question remains, how to optimize your blog for Google.
The best blogging platform out there is definitely Wordpress. It's free, easy to install and Google loves it. Here's how to optimize your Wordpress blog for top Google rankings:
Step1. Keyword Research
Without proper keyword research you stand with a very small chance of ranking high in just about any decent search engine. That is why, developing a list with keywords is an absolute must. The best free tool you can use is Google's own keyword research tool.
When doing keyword research you must take into consideration the following aspects:
- Number of monthly searches
- Number of optimized sites for that keyword
Make a list with keywords that receive decent traffic - between 500 and 1000 searches a month - and have between 0 and 20.000 optimized sites for a particular keyword. To find out how many optimized sites any keyword has, just do a Google search for it but in quotes.
Step2. Customize Wordpress blog for Google SEO
First thing you need to do is login to your dashboard, go to Settings->Permalinks and change the default structure. Click on the "Custom" radio button and insert /%postname%/ in the box. What this does, is change the default structure of a post. So instead of your post link that looked site.com/p=1 your post will look like site.com/post-name. The second one is of course much better for SEO purposes.
Next thing you need to do is install the "All in one SEO pack". Do a search for it on Google and you'll find it. Upload it to your site's Plugins folder and activated from the dashboard. It has helped me a lot with ranking high in Google with Wordpress blogs. For more details on what the plugin does you should read more on their site.
One last thing is required to complete this step. Make sure you go to Settings -> Writing and update the ping list so that every time you make a new post, the blogging services are notified.
Step3. Write quality content regularly
As you should know, Google loves freshly written keyword rich content. Write posts on a regular basis and use your main keywords a few times in each post. Wordpress automatically pings your site after every post, so make sure you do it regularly.
Do these steps, combined with regular SEO optimizing and your Wordpress blogs will enjoy top rankings and quality targeted traffic.